Ford Hits Well on Indian Roads with Ecosport

Ford has recorded its best ever monthly sales in its 18 year history in the sub-continent and this thanks to the EcoSport compact crossover that was launched on June 26. The car has already recorded 30,000 bookings within 17 days of its launch and is expected to be a major seller for the American Automaker.

Ford sold a total of 12,338 units of which domestic sales were 7,867 units and exports (once again bolstered by the EcoSport) stood at 4,471 units. This is an overall increase of 48 per cent compared to corresponding period last year.  While domestic sales are up by 26 per cent, exports have gone up by 114 per cent as compared to 2012.

The EcoSport has already had its effect on the Renault Duster which has lost over 3000 units over the last three months. However, the Renault Nissan's alliance other ace up its sleeve is the Duster based Terrano which will be unveiled on August 20 and is expected to be launched in October.   

Commenting on the change of fortune for the American automaker Vinay Piparsania, executive director, marketing, sales and service, said “Despite the near-term difficulty in the economy, our customers have put their trust in the urban SUV EcoSport, and with the Figo ranking as the best premium compact car in the prestigious J.D. Power India vehicle dependability study 2013, we are delighted to achieve the highest-ever sales in our history this month. It’s encouraging to see customers visit our showrooms, ready to experience new emerging segments that are driving growth.”

 Ford India that launched the much anticipated EcoSport compact SUV on July 25th has now recalled the diesel version of the car to relocate the glow plug module. Ford has been contacting all the customers who bought the EcoSport diesel to fix the problem, which will be done free of cost. The EcoSport was launched in three different engine options- 1.5-litre diesel, 1.5-litre petrol and 1.0-litre EcoBoost petrol. The base Ford EcoSport diesel variant costs Rs 6.69 lakh

Ford India is said to be presently on the sixth place position in the car market. This multinational automobile manufacturer has its head office in the metropolis of Chennai, which is in southern state of the Tamil Nadu. This company is the Indian subsidiary of the international automobile maker, Ford Motor Company, which is located in USA. The cars made by the company are renowned across the different world markets for being integrated with power packed fuel efficient engines, which are dependable and equipped with enticing features. Their reputed stable of cars in the country's auto market is splendid and has varied automobiles, which are doing impressive revenue generation for the company. Ford India is said to be adding newer additions in their splendid fleet of vehicles with new entrants, which are been expected to enter the Indian car market very soon. The company has finally launched one of the most awaited compact SUV, Ford Ecosport for the Indian populace. The company has bestowed this latest entrant with some of the most impressive and advanced features, which are certainly going to bowl over the buyers. This SUV has a sleek and lustrous body line along with some other striking exterior features, which will certainly entice the customers. The interiors are done up luxuriously and have quite a number of plush aspects, which will make the occupants extremely comfortable. This all new Ford Ecosport has new styling and design elements and roomy insides, which offer ample space to all the occupants. The company has furnished this compact SUV with best in class features, some of these advanced functions are rear parking sensors with a visual display that helps in simpler parking of this SUV, a powerful air conditioner unit that cools the entire cabin efficiently within no time, a sophisticated audio system with speakers and a remote control along with other input options such as a USB interface and a Aux-In interface as well. This audio unit also has Bluetooth connectivity that makes it easier for the buyers to pair their phone with the music system and have a hands free operation of the mobile phone. The multifunctional steering wheel have been equipped with mounted audio and phone buttons, which further adds to the practicality of this SUV. Apart from all these, the company has also equipped this latest Ford Ecosport SUV with several other gadgets as well.

Specifications Summary

Engines

1498 cc, Diesel, 89 bhp @ 3750 RPM power

1499 cc, Petrol, 109 bhp @ 6300 RPM power

999 cc, Petrol, 123 bhp @ 6000 RPM power 

Gearboxes

Automatic, FWD

5-speed, Manual, FWD 

Seating Capacity

5 seater 

Steering

Power steering